A new guest blog from Ben Deed, manager of Merseyside BioBank - the Local Environmental Record Centre for Merseyside - on gamification and citizen science. The concept of gamification has been around for a while. It is in essence making something enjoyable and 'game-like'. The reason for gamifying an activity could be to increase uptake or extend the use of a service or product by increasing interest, loyalty, enjoyment or otherwise affecting the behaviour or a user. With such a great potential for influencing the behaviour of people and their responses it is perhaps little wonder that gamification has been widely used, though often un-noticed, throughout our society. Gamification will generally include the implementation of a simplegame mechanics such as a straight forward reward based system using simple rules.